Question: Why is a product's or service's value proposition an important marketing consideration? The value proposition is a promise about a benefit to the customer Customers

Why is a product's or service's value proposition an important marketing consideration?
The value proposition is a promise about a benefit to the customer
Customers always want to see the word "value" in any promotional message
Value always equates to lower price
Value starts targeting as many people as possible.
Why is a product's or service's value proposition an important marketing

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