Question: Why is a profuct's or service's value proposition an important marketing consideration? Customers always want to see the word value in any promotional message. Value

Why is a profuct's or service's value proposition an important marketing consideration?
Customers always want to see the word "value" in any promotional message.
Value always equates to lower price.
The value proposition ensures that the customer is getting the lowest price.
The value proposition is a promise about a benefit to the customer.
Value starts targeting as many people as possible.
 Why is a profuct's or service's value proposition an important marketing

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