Why is an understanding of health beliefs, culture, and cultural values relevant in the context of health
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Why is an understanding of health beliefs, culture, and cultural values relevant in the context of health communication? Describe ways in which health communication messages can potentially be at odds with cultural or spiritual values or health beliefs.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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