Why is Customer Lifetime Value such an essential concept in CRM, and how does CRM help you

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Why is Customer Lifetime Value such an essential concept in CRM, and how does CRM help you understand your high CLV customers? Please respond in 12 lines or less(2 marks) and add a comment to one of your classmate's responses(1 mark).

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Fundamentals Of Management

ISBN: 9780357517345

10th Edition

Authors: Ricky Griffin

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Posted Date: Mar 14, 2024 01:54 PM

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Why is Customer Lifetime Value such an essential concept in CRM, and how does CRM help you

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Customer Lifetime Value CLV is crucial in CRM as it ... View the full answer

Fundamentals Of Management

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