Why is forecasting demand for technology products difficult to do$?$

Intellectual property protection is difficult to establish.

Threats from competitors are difficult to anticipate.

There are too many opportunities in the technology market.

The product life cycles are continually being shortened.How do firms gain value from the assessment process?

by incorporating data into the economic environment

by understanding the relevance of data

by applying data to population data

by using it to predict potential industry trends