Question: Why is implementing the same strategy for both mobile and desktop channels doomed for failure? Mobile devices have limited processing power, hindering the success of
Why is implementing the same strategy for both mobile and desktop channels doomed for failure? Mobile devices have limited processing power, hindering the success of certain strategies. Mobile users are less likely to convert into customers compared to desktop users. Users prefer desktop over mobile, making the mobile channel less effective. Users experience mobile very differently to desktop, and implementing the same strategy for both channels is doomed for failure
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