Question: Why is it important for a firm to be proactive in their customer service management process? Article : Moss, T. (2021, April 21). Tesla Apologizes

Why is it important for a firm to be proactive in their customer service management process?

Article: Moss, T. (2021, April 21). Tesla Apologizes for Its Handling of China Customer After Outcry. The Wall Street Journal. https://www-proquest-com.nuls.idm.oclc.org/docview/2515568063/fulltext/60319D4F14E44AC9PQ/1?accountid=25320

  1. Summarize all of the events that have occurred in China regarding Tesla's customer service.
  2. What specific recommendations would you make to Tesla with respect to its customer service strategy in China? Mention at least two.
  3. What metrics or measures should Tesla use to gauge its success in achieving high customer satisfaction in China?

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