Question: Why is it important for a marketer to begin marketing mix decisions with Product when all 5 Ps are interrelated? The level of risk increases
Why is it important for a marketer to begin marketing mix decisions with Product when all Ps are interrelated?
The level of risk increases as a marketer goes through the Ps and it's better to start with a less risky part of the mix.
Products are easier to test, and testing should be done before setting prices or determining where to place the product.
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