Why is it important for a marketer to begin marketing mix decisions with Product when all $5$Ps are interrelated? a firm has a good product, the other $4$Ps don't matter as customers will want the product. Products and clear ideas of the customer benefits are the basis for all other considerations $.$ The level of risk increases as a marketer goes through the $,$ and it's better to start with a less risky part of the mix Products are easier to test $,$ and testing should be done before setting prices or determining where to place the product $.$