Question: Why is it important for marketers to understand post - purchase evaluation as the product or service has already been purchased? Group of answer choices
Why is it important for marketers to understand postpurchase evaluation as the product or service has already been purchased?
Group of answer choices
With careful consideration of the postpurchase behavior, the marketer can help avoid lawsuits from dissatisfied customers or warranty returns.
Collecting information from the purchases and postpurchase behaviors is the most reliable way to gather data about using the General Model of Customer Behavior.
Feedback after purchase is the most reliable way to collect information for new product development.
The marketer needs to understand behavior before, during, and after purchase to build relationships for future business.
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