Why is it important for marketers to understand post-purchase evaluation as the product or service has already been purchased? Feedback after purchase is the most reliable way collect information for new product development. The marketer needs to understand behavior before, during, and after purchase to build relationships for future business. With careful consideration of the post-purchase behavior, the marketer can help avoid lawsuits from dissatisfied customers or warranty returns. O Collecting information from the purchases and post-purchase behaviors is the most reliable way to gather data about using the General Model of Customer Behavior. Question 33 2 pts One definition of culture is that it's a shared and learned set of beliefs and behaviors amongst people. Marketers can see culture as a macro-environmental factor at work when more than one individual is making a purchase decision. Marketers aren't going to change the impact of culture, but they recognize culture's importance when looking at what kind of influence on the customer experience? Shared influences Social influences Contextual influences Individual influences