Why is it important to create the right brand image? It transmits a clear message about the
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Why is it important to create the right brand image?
It transmits a clear message about the distinctive nature of a company.
It demeans the competition.
It displays the creativity of a company.
It is indicative of the professionalism of the advertising agency that represents the company.
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Information Systems Today Managing in the Digital World
ISBN: 978-0132971218
6th edition
Authors: Joseph Valacich, Christoph Schneider
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