Why is it important to segment customers? Describe some ways of defining customer segments.
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- Why is it important to segment customers? Describe some ways of defining customer segments.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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