Question: Why is it important to study consumer ethics? Provide an example of a company that did not engage in consumer ethics. If this is your

  1. Why is it important to study consumer ethics?
  • Provide an example of a company that did not engage in consumer ethics. If this is your place of employment, or a private matter, you can use an alias.
  1. TheAdvertising Self-Regulatory Council (ASRC)establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children's Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP), and Online Interest-Based Advertising Accountability Program (Accountability Program.) The Council of Better Business Bureaus administers this self-regulatory system.
  • Discuss the pros and cons of self-regulation.
  1. Find and discuss ads representing two of the following:
  • Exploitive targeting of children
  • Overaggressive advertising
  • Cause related marketing
  • Societal marketing for profit
  • Societal marketing for not for profit.

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