Why is it more important to understand the audience$$s psychographics than their demographics?

Group of answer choices

Psychographics are less expensive to figure out than demographics.

If we are going to inform, influence, and affect the attitudes, feelings, and behaviors of an audience, we need to understand what makes them tick.

Demographics are not as good at tracking the size of the audience.

Psychographics are characteristics that are $($for the most part$)$ easy to observe and measure, such as age, gender, race, ethnicity, educational level, and religion, just to name a few.