Question: Why is it often difficult to estimate the financial returns from promotional expenditures? Promotions often have a cumulative effect that's difficult to measure at a

Why is it often difficult to estimate the financial returns from promotional expenditures?
Promotions often have a cumulative effect that's difficult to measure at a given point in time.
Frequency objectives often go unmet.
It's impossible to accurately measure wasted reach.
The objective of most advertising is not related to increasing sales.
Why is it often difficult to estimate the financial returns from

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