Question: Why is it often difficult to estimate the financial returns from promotional expenditures? Group of answer choices It's impossible to accurately measure cost per thousand

Why is it often difficult to estimate the financial returns from promotional expenditures? Group of answer choices It's impossible to accurately measure cost per thousand (CPM). Promotions often have a cumulative effect that's difficult to measure at a given point in time. Frequency objectives often go unmet. It is too difficult to calculate GRPs

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