Question: Why is LTV important to database marketers? Assess the long-term results of marketing programs, name sources, treatments, or strategies. Conduct what-if analyses to assist in

Why is LTV important to database marketers?

Why is LTV important to database marketers? Assess the long-term results of marketing programs, name sources, treatments, or strategies. Conduct what-if analyses to assist in determining the likely long-term benefits to be derived prior to test or rollout of a new program, source or treatment All of the above (a-b)

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