Question: Why is market segmentation an important variable in the strategy - implementation process? Company strategies do not require increased sales through new markets and products.

Why is market segmentation an important variable in the strategy-implementation process?
Company strategies do not require increased sales through new markets and products.
It allows a firm to operate with no resources.
It directly affects marketing mix variables.
It allows a firm to minimize per-unit profits and per-segment sales.
All of these
Why is market segmentation an important variable in the strategy-implementation process?

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