Why is packaging often a determining factor in piquing buyer's interest?

a$.$

Consumers subconsciously choose products based on their favorite colors.

b$.$

Most consumers choose the most strikingly packaged product, regardless of brand.

c$.$

Packaging is usually perceived during a buyer's first encounter with the product.

d$.$

Although most consumers claim not to be superficial, packaging matters greatly to them.

e$.$

People remember whether they found the package appealing when deciding whether to rebuy an item.