Question: Why is preparation so important for negotiators? Why is the BATNA an important source of power in a negotiation? What often happens to negotiators without

Why is preparation so important for negotiators? Why is the BATNA an important source of power in a negotiation? What often happens to negotiators without a strong BATNA? Why do negotiators need to manage the paradox between sticking with their prepared strategy and pursuing a new opportunity that arises during the process? Give an example where you, in the course of a negotiation, have changed strategies and how that affected the negotiation

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