Question: Why is setting up a marketing information system considered valuable to marketing managers? It helps in providing a continual flow of information whenever needed. It
Why is setting up a marketing information system considered valuable to marketing managers?
It helps in providing a continual flow of information whenever needed.
It focuses more on primary data than secondary data.
It provides generalized information and not problemspecific data.
It concentrates only on numerical data and supports fast analysis.
It serves as a source of information for small companies that can't afford marketing research.
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