Question: Why is setting up a marketing information system considered valuable to marketing managers? It helps in providing a continual flow of information whenever needed. It

Why is setting up a marketing information system considered valuable to marketing managers?
It helps in providing a continual flow of information whenever needed.
It focuses more on primary data than secondary data.
It provides generalized information and not problem-specific data.
It concentrates only on numerical data and supports fast analysis.
It serves as a source of information for small companies that can't afford marketing research.
 Why is setting up a marketing information system considered valuable to

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