Why is the attitude/behavior link less important in the digital communication era? A. Most people use sophisticated commercial avoidance behaviors. This is so prevalent that the attitude/behavior link no longer works. B. Advertisements, for the most part, do not appear on digital devices. Rather, advertisers sell products by getting directly into contact with consumers through their phones and personal digital devices. The attitude/behavior link, therefore, is much less important than it used to be. C. Consumers create their own attitudes through their browsing behaviors. And, because they can buy a product on the spot, there is no lag time between a positive attitude formed for a product and the opportunity to buy that product