Why is the customer experience important to the marketer? aIf a marketer can capture the essence of a customer's experience, the marketer can avoid having negative word of mouth going viral through social media. bUnderstanding the customer experience gives the marketer information that would be hard to obtain otherwise given the concerns about privacy. cBy knowing the thoughts, feelings, and behaviors of a customer, the marketer can provide a superior service, leading to more business in the future. dUsing the customer experience effectively is necessary to design retail operations.