Question: Why is the pre-call planning most important step in the selling process? It generates specific industry, customer and competition knowledge and sets objectives for the

Why is the pre-call planning most important step in the selling process? It generates specific industry, customer and competition knowledge and sets objectives for the sales process It is the first step in the selling process+ It is the favorite skill of salespeople and they love to practice it. It takes very little time and yet has a significant effect

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