Question: Why is the strategy canvas tool useful for positioning? Group of answer choices It represents customer perceptions and preferences spatially by means of a visual
Why is the strategy canvas tool useful for positioning?
Group of answer choices
It represents customer perceptions and preferences spatially by means of a visual display.
It is an effective way to rebrand a product and push it back into the growth stage.
It measures differences in the firm's product offering that set it apart from competing offerings.
It demonstrates the firm's relative position in terms of competitive factors important to the target market.
It is used to come up with product descriptors that inform consumers about the product.
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