Why managers are interested in services rather than products? (check all that apply)

Services are perishable.

They can create a sustainable competitive advantage by offering services.

Services are easier to manage.

Services are intangible, and intangibles are difficult to be copied.

Services are homogeneous and easy to run.

When the bundled offering no longer offers superior value, products are standardized, customers can easily assemble the bundle themselves, or customer needs are too heterogeneous for a bundled offering, which bundling strategy is recommended?

Pure bundling

Unbundling

Mixed bundling