Partial Question 4 0.15 / 0.3 pts Why managers are interested in services rather than products? (check all that apply) Services are intangible, and intangibles are difficult to be copied. Services are homogeneous and easy to run. They can create a sustainable competitive advantage by offering services. Services are easier to manage. Services are perishable. Which one(s) can be assigned to the personality of a brand that is producing heavy duty boots? (check all that apply) PICTURE OF SENDER Physique Personality EXTERNALISATION Relationship Culture INTERNALISATION Reflection Self-image PICTURE OF RECIPIENT The rock (Dwayne Johnson) Bear Metal shoes for heavy duty Waterproof Endurance