Question: Why might AdaptTech choose to use Cost - per - Engagement ( CPE ) pricing over Cost - per - Click ( CPC ) for

Why might AdaptTech choose to use Cost-per-Engagement (CPE) pricing over Cost-per-Click (CPC) for their display advertising campalgns?
CPE is generally cheaper than CPC
CPE focuses on user actions like video views or sign-ups, aligning with engagement goals
CPC focus on clicks, which is hard to measure
CPE eliminates the need for keyword research
Why might AdaptTech choose to use Cost-per-Engagement (CPE) pricing over Cost-per-Click

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