Why should a company never outsource its core capabilities? What happens if the firm is approached by a supplier who is willing to supply goods and services based on these core capabilities, but at a lower price? What should the company do$?$

A$.$ This chapter introduced the important concept of the value proposition. Select two competing products of your choice. For each, identify $1)$ the value proposition and $2)$ how the value proposition is implemented. Use a table format. An esample using Blackbery and Apple Thone is given. I

$\backslash$table$[[,$Blactsbery,IPhone$],[$Value Proposition,$\backslash$table$[[$To of ier a product that is an$],[$extensive of MS Outlooks$],[$and Entourage so that the$],[$user can work on business$],[$wherever ther are$]],\backslash$table$[[$To ofier a product that$],[$essentially becomes an$],[$information and$],[$communication system for$],[$the user.$]]],[\backslash$table$[[$How is Value Rroposition$],[$implemented$]],\backslash$table$[[$Presence of a real keyboard$],[$Security in the applications$],[$Very good business$],[$applications$],[$Extreme durable so that the$],[$user never has to wory$],[$about its inability to fillinl$],[$its value proposition$]],]]$