Why should a firm encourage customer complaints? A. Customer complaints that a firm receives have little impact on its positive image. B. Complaints are a means of ensuring work for the customer service department. C. Complaining customers can be segmented and treated as a separate group to be handled differently. D. Customer complaints inspire improvements to service that would otherwise have gone unnoticed.

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The detailed answer for the above question is provided below D Customer complain... View the full answer