"Why should I hire "you" as a property manager?" instead of the competition and (2) what is it SPECIFICALLY that makes your property management services more innovative, creative and/or valuable to me as a property owner than that of your competition? describe how the customized Management Plans you develop increase your clients' NOI (Net Operating Income). Be sure to include statements describing how you have creatively increased revenues for your clients and the means by which you have decreased your clients' expenses. Creativity is the act of creating new ideas, imaginations and possibilities. Innovation is the introduction of something new, different and effective into the market. Breakthrough innovation and extraordinary results happen when managers decide to finally break the "norms" of their profession. Unlocking your grit means knowing how to fuse technology with your core values to create an unstoppable business..