Question: why so many data science projects fail to deliver critical analysis. Please follow the below guidelines: the interesting ideas in this article. What is the

"why so many data science projects fail to deliver"

critical analysis. Please follow the below guidelines:

the interesting ideas in this article.

What is the contribution of this article to the field of marketing management? How can this be applied to solve real-world problems?

Who would find it of most interest? What are the "takeaways" for marketing managers?

How would you develop these ideas further?

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