Question: Why Study Services? Here are some reasons why there's a need to study services: 1. The growth of the global service economy in terms of

Why Study Services? Here are some reasons why there's a need to study services: 1. The growth of the global service economy in terms of contributions to Gross Domestic Products (GDP). 2. The growth of the global service workforce. 3. The emergence of technologically based e-services that have transformed many service industries 4. The importance of developing sustainable service marketing business practices

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