Question: Why would a company complete research to determine the effectiveness of their advertising? to better map the attributes, benefits and values portrayed in the advertisement

Why would a company complete research to determine the effectiveness of their advertising?
to better map the attributes, benefits and values portrayed in the advertisement
to identify the feelings, impressions and effectiveness in moving the respondent to our desired conversion activity
to better understand the effectiveness of customer service
to determine demand elasticity and optimal price points
Why would a company complete research to determine the effectiveness of

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