Question: Why would a company employ market segmentation when developing a marketing plan for entry in particular country? It more likely means the company hires local

Why would a company employ market segmentation when developing a marketing plan for entry in particular country?
It more likely means the company hires local employees rather than employees from its home market
It allows the company to identify the top sales opportunities
It provides more comparable sales data
Actually market segmentation is a U.S. marketing technique not recommended for foreign markets
 Why would a company employ market segmentation when developing a marketing

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!