Question: Why would a company employ market segmentation when developing a marketing plan for entry in a particular country? Group of answer choices It more likely
Why would a company employ market segmentation when developing a marketing plan for entry in a particular country?
Group of answer choices
It more likely means the company hires local employees rather than employees from its home market
It allows the company to identify the top sales opportunities
It provides more comparable sales data
Actually market segmentation is a US marketing technique not recommended for foreign markets
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