Question: Why would an integrated and coordinated set of commitments and actions lead to a sustainable competitive advantage? 1) The set of actions generates more value

Why would an integrated and coordinated set of commitments and actions lead to a sustainable competitive advantage?

1) The set of actions generates more value than competitors actions for customers.

2) The commitments and actions taken are costly for competitors to replicate.

3) The commitments and actions taken are useful to catch up to competitors.

4) All of the above.

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