Why you need a "north star" for your performance management strategy

From launching a new service to enabling human life on Mars, every awe$-$inspiring mission starts with a compelling goal $$ or$,$ "north star" $$ to keep its supporters firmly on track.

In fact, a study by Korn Ferry titled, "People on a mission" found that consumer companies that focused their employees on the organization's purpose boasted annual growth rates that were nearly triple the annual rate in their sector.

If you want to prevent your performance management process from becoming just another blip in a miles$-$long HR paper trail, you need a clear goal to keep it on track.

But if you're like most businesses, you probably have multiple goals, objectives and values guiding your business. Which one should be the focus of your performance management process? It's a tough call. And the answer will always depend on the unique culture of your organization and the industry you're in$.$

From classic innovators to the new and "unusual", here are $9$ examples of companies with a clear goal for their performance management processes. Hopefully, these examples will inspire you to create the one that's right for you.

What is a "North Star" referring to in this article?

Question $1$ options:

The CEO of the organization

The highest award given to employees at the organization

The goals of the organization

The star performers of the organization