Will someone help me answer these questions about the Adidas Company?

1) Promotion Integrated Marketing Communication Ute the outline below to lay out your design for a specific marketing campaign aimed at your target segment. Approach How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you've seen for companies or brands that have caught your attention and how your campaign will make an impact on your target audience. Will you campaign influence Engage? Educato? Nurture? Build awareness? Etc Example: Use email marketing, social media and a soles promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag Use these testimonials to amply dialogue about the conference (via social media), build awareness (wa mail marketing website and targeted digital advertising and convince peers they should attend Goal In consideration of your previous analysis, identity at least one goal for the campaign Describe the target segment for your campaign o What is the goal you want to achieve with the campaign? What is your call to action? o Make sure your goal is S.MART specific measurable, attainable, realistic and timed.) action by the start date Messages Identify the primary message for your campaign remember that messages should allon reinforce your positioning statement Be sure to include a call to action that helps to achieve your goal Example Primary Message the annual ser conference provides phenomenal value for training professional de opt peer twing and learning how to get the most out of your investment Call to Action Register online today Promotional Mix and IMC Tools Identity the key marketing communication methods and specific IMC took you will use in your marketing campagn. How will you ush of these tools look for ways different methods and tools can build on each other advertising, direct marketing public relations, digital marketing guerrilla marketing personal selling and sales promotion Examples Digital Marketing Website: Add testimonials from prior attendees, event hoshteg rolling hostage box social media button to make motion aty to share via social media Direct Marketing Email marketing: Reach out to prior year's attendees who are already registered. Ask them to post about plant to attend upcoming conference Conduct email campaign with target audience list to generate awareness, interest desire to attend conference Sales Promotion - Digital Marketing Coritest/giveaway Offer giveaway where Facebook Twitter and Linkedin poste trigger entries in a conference evangelift contest/giveway to take place at conference opening session, one entry per social media tool per day