William was delighted when he was selected for a very competitive internship at a consulting firm near

his university. Many students had applied, and William was one of only two interns selected. William

was immediately assigned to work with Timothy, a recent MBA graduate, on a major assignment for a

new client, a company that created electronic games and sold them worldwide .The client had commissioned William's consulting firm to do an industry analysis that included a study

of the demographics of game users in key countries in Europe and Asia as well as in North America. From his own experience as a student, Timothy knew that William could access and download a series of reports on the demographics of game users in various countries around the world from one of the

universitys electronic resources, the E-Marketer Database. Because he was a current student, William

could access the reports for free using his university electronic identification (EID) and password. If the consulting firm were to purchase the reports, they would cost about $800 each, so the total expenditure would be thousands of dollars.

Timothy asked William to write his university EID and password on a notepad and give it to him, so that

he could download the reports and any other university resources that they might need. It would only

take a few clicks to download the reports to Timothys computer desktop, and it would save an enormous amount of money. Nonetheless, William did not feel comfortable with Timothys request. In a marketing research course, William had learned that the universitys licenses to use databases such as E-Marketer were very detailed and specifically restricted to educational uses by the universitys students and faculty. Timothy's request was a direct violation of these licenses and William knew he did not want to participate.

Questions:

1: What is at stake for William, Tim, the consulting firm, the university, and other stakeholders in this case.

Please I need help with this case study and the question. Thanks