William was delighted when he was selected for a very competitive internship at a consulting firm near his university. Many students had applied, and William was one of only two interns selected. William was immediately assigned to work with Timothy, a recent MBA graduate, on a major assignment for a new client, a company that created electronic games and sold them worldwide .The client had commissioned William's consulting firm to do an industry analysis that included a study of the demographics of game users in key countries in Europe and Asia as well as in North America. From his own experience as a student, Timothy knew that William could access and download a series of reports on the demographics of game users in various countries around the world from one of the universitys electronic resources, the E-Marketer Database. Because he was a current student, William could access the reports for free using his university electronic identification (EID) and password. If the consulting firm were to purchase the reports, they would cost about $800 each, so the total expenditure would be thousands of dollars. Timothy asked William to write his university EID and password on a notepad and give it to him, so that he could download the reports and any other university resources that they might need. It would only take a few clicks to download the reports to Timothys computer desktop, and it would save an enormous amount of money. Nonetheless, William did not feel comfortable with Timothys request. In a marketing research course, William had learned that the universitys licenses to use databases such as E-Marketer were very detailed and specifically restricted to educational uses by the universitys students and faculty. Timothy's request was a direct violation of these licenses and William knew he did not want to participate.

Questions:

1: A) What are the reasons and rationlizations for William simply ignoring the situation? What might others say to him to persuade him to do so?

B) What is at stake for William, Tim, the consulting firm, the university, and other stakeholders in this case.

Please I need help with this case study and the questions. Thanks