Winning Value Propositions Value proposition More for more Description Provides the most upscale product or service More for the same More for less The same for less High quality at lower prices Best winning proposition Gives a good deal Meeting consumers' lower performance or quality requirements at a lower price Less for much less Marketing in Action What's the Value Proposition? *The headline for ad at left reads, A devil on both shoulders." &Featuring a 2.7 liter, 245 HP engine, the new Porsche Cayman is priced beginning at $49,400. & Which value proposition is touted by the ad? A devil on both shoulders. The sea. Starting at 549,400. PORSCHE 5:50