Please help me answer this question in SHORT PARAGRAPH::

Selecting an overall positioning strategy is the key to the companys success. There are five winning value propositions that provide the companies with competitive advantages. Pick one of the following 5 positioning strategies below and THINK ABOUT THE COMPANY that aims to use such positioning strategy.

1. More for more (More benefits for much higher price/more money)
2. More for the same (More benefits for the same price)
3. More for less (More benefits for less money/cheaper price)
4. The same for less (The same benefits for less money)
5. Less for much less (Less benefits for much less money)

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Discounters use the The Same for Less positioning strategy as an effective value proposition to provide customers with a good deal during festival or season end sales. Discounters do not promise to provide a better product but offer the same product for a less price to the customers

Discounters in the grocery industry use the The Same for Less positioning strategy effectively to gain more market share. Discounters are establishing big stores based on this positioning strategy and launching their own brands at the lowest prices that compete equally with established brands in the market

The growth of Discounters worldwide is tremendous with a growth rate of 4.4% annually compared to 2.9% for supermarkets, 1.6% for superstores and hypermarkets. Europe saw the fastest expansion of discounters worldwide with more than 30% using the The Same for Less positioning strategy

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I DO NOT NEED THIS ONE,