Wisconsin Art and Greeting Case At first, Tammy Reinhold didn't believe the rumors. Now that the rumors were confirmed, she was in denial. “I can't believe it,” she said. “I've worked here as a greeting card artist for 17 years. I love what I do. Now they tell me I'm going to have to do all my work on a computer.” Tammy was not alone in her fear. The company's two other artists, Mike Tomaski and Maggie Lyall, were equally concerned. Each had graduated from art school at the top of their class. They came to work for Wisconsin Art & Greetings right after school: Mike in 1976, Tammy in 1983, and Maggie in 1988. They chose the company, which had been around for more than 50 years, because of its reputation as a good place. work. The company had also never had a layoff. Wisconsin Art & Greetings is a small manufacturer of greeting cards and specialty wrapping paper. He has modest resources and modest ambitions. Management has always pursued progress slowly. Perhaps that's why it took so long to introduce more digital technology into its production operations. And why he now decided he no longer wanted his artists to do handmade work. Management had purchased three high-powered Mac computers and equipped them with the latest photo manipulation and graphics software. Courtland Gray, the owner of the company, called Tammy, Mike and Maggie into his office this morning. He told them about the changes that were going to be made. Gray recognized that the three of them were going to have a lot to learn in order to do all their work using new software. He emphasized that the changes would dramatically speed up the art and photography design production processes and would ultimately result in significant cost savings. He offered to send the three to a week-long course in Dallas designed specifically to train artists in the new technology. He also said that he expected the company's entire art and photography operations to be fully digitized within three months. Tammy wasn't stupid. She had been following trends in graphic art. She increasingly worked with specialized software. She just thought, like Mike and Maggie, that she could avoid having to learn these programs. After all, Wisconsin Art is not Hallmark. But Tammy was wrong. Technology was coming to Wisconsin Art & Greetings and there wasn't much she could do about it, other than complain or look for another job. Questions a) Explain Tammy's resistance. (guideline 100 – 150 words)

b) Evaluate the way Courtland Gray handled this change. (guide 200 – 350 words)

c) What, if anything, would you have done differently if you had been Gray? (guideline 400 – 700 words)