With a brand value of $947.1 billion, Apple has become the number one brand in its category.

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Question:

With a brand value of $947.1 billion, Apple has become the number one brand in its category. However, Apple products are known to retail at a relatively higher price in comparison to its competitors. With the forgoing statement in mind, analyse the extent to which the Apple brand utilises the remaining 4Ps (product, place and promotion) to ensure brand success. explain the 4ps.