With examples from the case, use the basic communication model to verify how Headspace is practicing effective communication with regards to: (a) The sources (b) The channels (c) The receivers

classic exercises like body scans or focusing on one's breath, Rogoway adds: "We believe that mindfulness should incorporate all areas of one's life, not just when we sit to meditate. So we're constantly expanding our offerings to make Headspace as valuable for our members as possible." That translates into playlists curated by chief music officer John Legend and a series called Monster Meditations for children made in partnership with Sesame Street. By partnering with Hart's production company, LOL Studios, Headspace also is looking to command a piece of the fitness space (with "Mindful Runs" that will be part of the app's Move Mode) and even comedy - a YouTube series called Meditate With Me will feature talent like Tiffany Haddish and Hasan Minhaj talking about their own relationships with meditation and sharing lighthearted takes on their inner monologues while trying to reach mental nirvana. "We have always been committed to demystifying meditation and introducing mindfulness concepts and making them approachable and available to as many people as possible," Rogoway says. "Comedy is a way for us to reach new audiences and help break those barriers. We know laughter plays a role in people's overall sense of happiness and joy, and we feel that there is a place to merge both comedy and wellness, which made Kevin an ideal partner." And while it might not be raking in the profits of Hollywood's Golden Age, the company has venture capitalists foaming at the mouth. With more than 2 million paid subscribers (costs are $12.99 monthly or $69.99 yearly), Headspace raised $93 million in Series C funding last February. Four months later, it secured an additional \$47.7 million. This commingling of fame and wellness speaks to macro trends that are defining the social media age, the first being how far celebrities will go to push their healthy lifestyles upon the masses. Sharing a meditation practice can be seen as akin to sharing one's diet or workout regimen and, more crucially, sharing a bit of themselves. There also are the complex ways in which storytelling is changing and how audiences consume their entertainment. Twitter threads are the new articles, Instagram Live is the new QVC, and TikTok is the new MTV. Boundaries that once were firm are now blurring, and today, everything is a form of content. And if these past four years have taught any lessons, it's that the U.S. is a country in dire need of self-care. Market research firm NPD noted late last year that stress-relieving self-care products as a category experienced a sizable upswing. The election, social unrest and a widespread pandemic have everyone on edge and looking for ways to find serenity. "In a time of uncertainty and added stress, we have seen a dramatic increase in appetite for mindfulnessrelated content from consumers as well as networks and streaming services," Headspace's Rogoway notes. In the meantime, with political and cultural turmoil coming from all sides, meditation apps are here to provide people with tranquil thoughts and calming whispers. And there's nothing more soothing than a familiar voice