Question: With major renovation, at Bascomb's Candy ( See Problem 1 above ) the payoff from a favorable market is $ 1 0 0 , 0
With major renovation, at Bascomb's Candy See Problem above the payoff from a favorable market is $ from an unfavorable market $ Minor renovations and favorable market has a payoff of $ and an unfavorable market $ Assuming that a favorable market and an unfavorable market are equally likely, solve the decision tree.Jeff Heyl, the owner of Bascomb's Candy Problem and above realizes that he should get more information before making his final decision. He decides to contract with a market research firm to conduct a market survey. How much should Jeff be willing to pay for accurate information ie What is the Expected Value of Perfect Information, EVPI?
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