Question: With major renovation, at Bascomb's Candy ( See Problem 1 above ) the payoff from a favorable market is $ 1 0 0 , 0

With major renovation, at Bascomb's Candy (See Problem 1 above) the payoff from a favorable market is $100,000, from an unfavorable market $-90,000. Minor renovations and favorable market has a payoff of $40,000 and an unfavorable market $-20,000. Assuming that a favorable market and an unfavorable market are equally likely, solve the decision tree. Jeff Heyl, the owner of Bascomb's Candy (Problem 1 and 2 above) realizes that he should get more information before making his final decision. He decides to contract with a market research firm to conduct a market survey. How much should Jeff be willing to pay for accurate information (i.e. What is the Expected Value of Perfect Information, EVPI?)?
But for the EPVI are you taking into account the "Do nothing" alternative? this being "0" Wouldnt be this the real minimum?
100,000 x 0,5+0 x 0,5=50,000
EPVI =50,000-10,000=40,000

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