With marketing and advertising we often "tell a story" so that you can draw in your audience. Think of many successful marketing campaigns - from Budweiser to Nike - and they often try to tell a story, whether that be of adversity or effort or challenge. Marketing department begin their marketing plan with what is known as a storyboard, which details the story that will be told in the marketing/advertising campaign. Below are some additional information, and examples, of storyboards:

https://www.storyboardthat.com/articles/b/video-templates

https://rockcontent.com/blog/what-is-storyboard/

https://boords.com/storyboard-examples

Based on what you have learned, along with the chapters in the course book, create the following:

• Choose any product that you are familiar with, one that you feel can benefit from a new marketing campaign
• Create a storyboard for the marketing campaign that will reinvigorate the brand

The storyboard should have a minimum of 8 slides along with a one-page Executive Summary detailing why the presented storyboard will launch a successful campaign for the product that you have chosen.